IMOVE promotes the deployment of sustainable MaaS schemes targeting the following objectives:
Developing and testing
disruptive business models for MaaS schemesIdentifying and developing
the necessary frameworks to foster the implementation of MaaS schemes at the European levelBoosting user engagement
in MaaS schemes applying new and effective ways of communication and involvementDeveloping and implementing
strategies to facilitate behavioural change towards sustainable mobility concepts.Paving the way for
a MaaS integration at the European level enabling a concrete take up of cross border roaming service

Concept
IMOVE will boost the MaaS concept and initiatives through two main strands of activities and corresponding results :- 1. Investigating and developing a set of Scalability Unlockers, as sets of measures, organisational frameworks, operational and business models enhancing the framework conditions for MaaS development and operation;
- 2. designing and implementing a set of novel Software Enablers (SW Enablers) that will significantly advance current MaaS supporting technologies enhancing interoperabilityand integration of MaaS schemes in the landscape of ITS and other mobility services.